Do what energizes you

You don't need to care about the bullshit in both business and life. Your business doesn't need to be big unless that accomplishes something else for you or the world. You don't need to post your writing online if it is going to ruin writing itself for you.

Yes I have goals and want to do things that will be hard, like learn to kickflip. But that was a fun process, and if it wasn't it wouldn't have been worth it. If I could have downloaded learning how to kickflip to my brain in would have been meaningless. If you're suffering through something there should be a reason for it because You'll never get there.

If it's a fun process, do it. If it's not, the goal won't be worth it.

It's the processes, not the outcomes that make up 99% your life, and it is much more important that those processes are fun and exciting to you than whatever outcome you may be heading towards. (Completely separate planning and action)

It's not about getting somewhere else, it's pretty much all available to you here: Do the job before you have it.


Everything you do should be either:

  1. fun (contributing positively to your well-being)

    1. Any sense of achieving "success" probably won't do this: You'll never get there
  2. Contributing positively to the world


Anything You Want

You might get bigger faster and make millions if you outsourced everything to the experts. But what's the point of getting bigger and making millions? To be happy, right? In the end, it's about what you want to be, not what you want to have.

I started this as a hobby to help my friends, and that's the only reason it exists. There's money in the bank and I'm doing fine, so no worries.”

Business is not about money. It's about making dreams come true for others and for yourself.

Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury. Even if what you're doing is slowing the growth of your business—if it makes you happy, that's OK. It's your choice to remain small. You'll notice that as my company got bigger, my stories about it were less happy. That was my lesson learned. I'm happier with five employees than with eighty-five, and happiest working alone.

Related: Systems are better than goals